Years ago, I had a question: why was it so difficult to find fresh, high-quality, unique items in a modern aesthetic?
One year after I came back from London, from a 8hour a day job with avarage pay, i moved to Nazaré, Portugal, and started a part-time local pub job and at the same time a amateur-design job, and i found myself brainstorming the solution to that question. I would design and launch a few t-shirts centered around my love for animals (octopus is my spirit animal), patterns and nature design. I felt like the design culture at the time was really lacking in this area, and apparently this sensibility connected with many people all around the world.
Through the first months, I continued to build Anymool by working late nights and weekends to refine designs, organize logistics, and pack orders. I've then decided to leave my part-time pub job so that I could focus all of my energies on the passion that I had for Anymool.
Anymool didn’t start with a formal business plan. Rather than following the “traditional” model of starting a business, I just tried to apply common sense and research to figure things out as they came up. I’ve found that the best way of learning is by doing.
Anymool always has been a project rooted in my passion for creation. It’s not about reinventing the wheel, but about creating for its own sake, and making better versions of the products I want to own and use. This mindset of creation and attention to detail has allowed us to find success in unconventional ways, and to pioneer our own path as we’ve grown into a full brand.